Social media and paid advertising in Lincoln
Lincoln has at least three audiences, and a social media plan has to choose between them. Visitors climb Steep Hill to the cathedral and the Bail. Students fill Brayford Wharf in term time. Engineering buyers work out on Tritton Road and the Allenby Road estate and want something else entirely. Our first job with any Lincoln client is to work out which of those people you are really selling to.
Social & paid ads from £350 a month. About 40 minutes from our studio, with no travel charge.
Social media and paid advertising for Lincoln businesses
Uphill cafés, shops and guest houses depend on people who are not from Lincoln. Many of them plan the day on a phone, so we would run Google Ads that reach people searching about the cathedral and the castle from further away as well as those already in the city, and build an Instagram feed that shows the place as it looks on an ordinary Saturday morning.
Student trade follows the academic year. Food, drink, hair and anything sold near the university can do well from Meta ads aimed at the campus area in the first weeks of term and again after the winter break, with a quiet summer in between. Posts can take a lighter tone than you would use with a visitor.
Out on the estates, the engineering and power generation firms want a quieter presence. We would keep their social media to LinkedIn and a tidy Facebook page, and put paid effort into search adverts for the services they sell, shown to buyers across the county. For the locals in North Hykeham, Nettleham and Bracebridge Heath who keep everyone going all year, a steady Facebook presence does most of the work.
What you get with social & paid ads
A monthly plan
Written and designed here
Posted and monitored
Google Ads
Meta ads
Straight reporting
When we build your website
If you need a website as well, this is what comes with it.
The PoPIt Preview, free with your quote
Live 6 to 8 weeks after you say yes
One price covers your first year
You only pay when you're happy
The price, up front
No lock-in
Social & paid ads in Lincoln: your questions
We run a café up the hill in Lincoln. Should our adverts go to visitors or locals?
Both, in separate campaigns. Visitors are best found through Google search adverts shown to people looking at Lincoln from elsewhere, and through Instagram. Locals from Nettleham or Washingborough are better reached with Facebook posts and a small, steady Meta campaign in the quieter months. Mixing the two in one advert tends to speak to neither.
Is advertising to Lincoln students worth the money?
If you sell what students buy, often yes. Food, drink, haircuts, phone repairs and rooms are the obvious ones. Time the adverts for the start of each term, keep them to the streets around the university and Brayford Wharf, and expect the summer to be quiet. If your product suits families or older customers, students are simply the wrong audience.
How much does social & paid ads cost in Lincoln?
Our social & paid ads starts at £350 a month, and the price is the same wherever you are.
Do you charge extra to travel to Lincoln?
No. Lincoln is about 40 minutes from the studio and visits are included in the project price.
Other services in Lincoln
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- Everything we do in Lincoln
Send us your website. We'll tell you what's wrong with it.
One of us looks at your site, your Google listing and your three nearest competitors in Lincoln, then sends you a short report on what to fix first.
- Free, and back within 48 hours
- No sales call unless you ask for one