Branding in Lincoln
Up the hill in Lincoln, a café or gift shop near the cathedral lives on first impressions. Down by Tritton Road and Allenby Road, an engineering firm lives on technical credibility. The first job is working out which of those worlds you are in, because they call for almost opposite decisions about type and tone.
Branding from £1,200. About 40 minutes from our studio, with no travel charge.
Branding for Lincoln businesses
On Steep Hill and in the Bail, there is a strong pull towards looking old, with gothic lettering and cathedral outlines. Some of that can work, though visitors will have seen plenty of it before they reach your door. A shop that stands out usually has one clear idea, like a distinctive shopfront colour or a hand-drawn mark, used consistently from the hanging sign to the paper bag.
Engineering and power generation firms need a brand that looks stable and precise. That means a clean wordmark and careful templates for the documents buyers actually read: capability statements, quotations, test certificates and site reports. We design the logo to sit comfortably next to accreditation marks and client logos on those pages, which is where most of your brand is seen.
Food and farming businesses from Saxilby to Washingborough sit somewhere between the two. Many sell to trade customers and the public at once, so we would build a brand with a sensible core and a slightly friendlier version for markets and social media. The university adds a student market too, which suits a bolder, younger look for the right café or shop.
What you get with branding
A logo that works everywhere
Colour and type
Tone of voice
Brand guidelines
Templates
A name, if you need one
When we build your website
If you need a website as well, this is what comes with it.
The PoPIt Preview, free with your quote
Live 6 to 8 weeks after you say yes
One price covers your first year
You only pay when you're happy
The price, up front
No lock-in
Branding in Lincoln: your questions
We trade near Lincoln Cathedral. Should our logo look historic?
Only if history is really what you sell. A bookshop or antiques dealer may suit an older style. A modern café in an old building often looks better with a clean, contemporary identity, because the building already supplies the history. Either way, think twice about a cathedral silhouette, since it belongs to the whole city and rarely helps one business stand apart from the next.
We are an engineering firm near Tritton Road. How formal should our brand be?
Formal enough that a technical buyer trusts your documents, and relaxed enough that you still sound like people. We would suggest a plain, well-set wordmark in one strong colour, with writing that is direct and specific. Save personality for the photos of your team and your work. Buyers read your quotation and certificates far more closely than your homepage, so that is where the effort goes.
How much does branding cost in Lincoln?
Our branding starts at £1,200, and the price is the same wherever you are. The calculator on our pricing page gives you a rough figure in about thirty seconds.
Do you charge extra to travel to Lincoln?
No. Lincoln is about 40 minutes from the studio and visits are included in the project price.
Other services in Lincoln
Send us your website. We'll tell you what's wrong with it.
One of us looks at your site, your Google listing and your three nearest competitors in Lincoln, then sends you a short report on what to fix first.
- Free, and back within 48 hours
- No sales call unless you ask for one