Social media and paid advertising in Derby
Much of Derby's business happens a tier or two below the big rail and aerospace names, and a supplier's social media has to work within that. Plenty of your best work is confidential, yet buyers still check you online before they call. For Derby firms we plan posts and paid adverts that show capability without breaking any agreement, and something quite different for the shops and cafés of the Cathedral Quarter.
Social & paid ads from £350 a month. About 60 minutes from our studio, with no travel charge.
Social media and paid advertising for Derby businesses
For the supply chain, we would build a steady LinkedIn presence around what you can show: machines, inspection equipment, apprentices, accreditations and the occasional finished part a customer has cleared. A buyer scrolling back through a year of that gets a clear picture of a well-run business. Google Ads can then target the processes and materials you specialise in, shown to engineering buyers across the Midlands.
Hiring is often the harder problem. Good machinists, inspectors and fitters are hard to find, and a Facebook job advert aimed at people living in Spondon, Sinfin, Chaddesden or out towards Ilkeston can reach good people who are not actively looking.
Independents in the Cathedral Quarter need Instagram and Facebook that look as good as their windows, with Meta ads shown across the city on the days people plan a trip into town. Businesses in Belper and along the Derwent Valley can add visitors to that audience. Professional firms around Pride Park sit somewhere between, with a tidy LinkedIn page and precise search adverts for the services they want more of.
What you get with social & paid ads
A monthly plan
Written and designed here
Posted and monitored
Google Ads
Meta ads
Straight reporting
When we build your website
If you need a website as well, this is what comes with it.
The PoPIt Preview, free with your quote
Live 6 to 8 weeks after you say yes
One price covers your first year
You only pay when you're happy
The price, up front
No lock-in
Social & paid ads in Derby: your questions
Most of our Derby work is under confidentiality agreements. What can we post?
Your own business, mostly: the shop floor, new machines, inspection kit, training and certifications. A finished part can appear once the customer has approved it, and even then without drawings or part numbers. We would write the rules down with you before the first post goes out, so every later post is quick to clear and nothing risky slips through.
We have a shop in the Cathedral Quarter. Would Instagram ads bring people in from Allestree and Mickleover?
They can, if the adverts give people a reason to make the trip into the city. We would aim them at the suburbs and towns you already draw from, run them in the days before weekends, and use your own photos of the shop. Each month you see what the adverts cost and what we can trace back to them, such as messages, calls and requests for directions.
How much does social & paid ads cost in Derby?
Our social & paid ads starts at £350 a month, and the price is the same wherever you are.
Do you charge extra to travel to Derby?
No. Derby is about 60 minutes from the studio and visits are included in the project price.
Other services in Derby
Social media and paid advertising nearby
Send us your website. We'll tell you what's wrong with it.
One of us looks at your site, your Google listing and your three nearest competitors in Derby, then sends you a short report on what to fix first.
- Free, and back within 48 hours
- No sales call unless you ask for one